Enter your email to access the Sustainer Revenue Calculator. It's free — no credit card, no strings.
Model your existing sustainer base and next acquisition cohort side by side. Real retention curves, real attrition, real 60-month revenue projections.
Active sustainers who have survived month 12. These donors attrit at the steady-state monthly rate below.
Your target acquisition. New sustainers enter the 12-month retention curve before transitioning to steady-state attrition.
Cumulative % of activated sustainers surviving each month. Pre-filled with a standard canvass curve (60% at month 12).
DRTV, digital, peer-to-peer, direct mail — tell us about your program and we'll build a custom multi-channel model.
| Month | Existing Sustainers | New Cohort | Total Sustainers | Blended Avg Gift | Monthly Revenue | Cumulative Revenue |
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Want multi-channel modeling? We build 60-month projections across canvass, DRTV, digital, and peer-to-peer — side by side.
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