RESOURCES
Guides, tools, and straight talk for F2F operators
Pillar guides that go deep. Interactive calculators that model your program. And the Grassroots to Governance newsletter — real talk on face-to-face fundraising, retention, and the systems behind it.
INTERACTIVE TOOLS
Run the numbers
Model your program before you pick up the phone.
Canvass Investment Calculator
Model your existing sustainer base and next acquisition cohort side by side. 5-year net revenue, break-even timing, ROI, year-by-year revenue, and month-by-month projections.
Run the model →True CPA Calculator
Understand the real cost of acquiring and retaining a sustainable donor. Calculate your true cost per acquisition including payment recovery and retention.
Calculate your true CPA →Go Deeper
Practitioner-written guides covering the topics that drive face-to-face fundraising performance.
PILLAR GUIDES
Deep-dive guides for F2F operators
F2F Retention Guide
The retention operating system for face-to-face fundraising. Root causes, five levers, payment failure, incentive alignment, cohort tracking, and what good looks like.
Read the guide →The Definitive Guide to F2F Fundraising
Everything a nonprofit leader needs to know about face-to-face fundraising — economics, vendor models, in-house options, and what separates programs that scale from ones that stall.
Read the guide →The Canvass Incubator White Paper
The thesis behind The Canvass Incubator. Why nonprofit-owned canvass operations produce better retention, lower cost, and more control — and how to build one.
Read the white paper →
Grassroots to Governance
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Grassroots to Governance goes out on Substack. Straight talk on face-to-face fundraising. No bull.